B.O.B Has New Album Coming "Ether" Drops New Video"4 Lit"
Today, six-time GRAMMY® Award-nominated multiplatinum Atlanta rapper, producer, and multi-instrumentalist B.o.B returns with his brand new video “4 Lit” [feat. T.I. & Ty Dolla $ign]. It’s the first single from his fourth full-length album and very first independent offering, ETHER [No Genre/Empire]—arriving everywhere May 12th, 2017.
Directed by Chad Tennies [Audio Push, Trevor Jackson], the single’s music video is a star-studded affair to say the least. Joined by collaborators T.I. and Ty Dolla $ign, B.o.B takes over a club packed with friends and hip-hop elite such as Kap G, Young Dro, London Jae, Yung Booke, Tokyo Jet, Trae tha Truth, RaRa, and the track’s producer 30roc. “4 Lit” blends Ty Dolla $ign’s signature sound with a wild verse from T.I. as B.o.B turns up on the intoxicating refrain.